The name of this snack makes me giggle. Do I really want to taste Jacob’s…. Crak’s? But Jacob really wanted me to try this radical new innovation as it says on the gold foil wrapper: “Discover the new Jacob’s generation!” and “Discover this new innovation of delicious crackers for Jacob’s” . I wonder what is it about this that is so innovative… Packaging: 7

When I opened the pack, I was greeted with a funky salty aroma. I wasn’t too sure about this… Jacob’s crack, er, Crak’s looked interesting but they smelled kinda weird. I understand the funkiness, this is an onion flavoured snack afterall, but does something marketed as “ideal for dipping” need to smell so salty? A quick inspection on the crackers – they look like they’ve been liberally dusted with flavouring powder which I believe to be 90% salt and 10% MSG and a sprinkling of tiny green specks for interest. There’s no way this will turn out positive. Visual:7

But thankfully, I was proven wrong — Yes Jacob doesn’t skimp on salt but it was not to the point of overpowering the whole taste. You know how the first chip is always the saltiest and then your taste bud kinda get numb thereafter? Well, after three crackers, I got used to the saltiness and begin to appreciate the flavours more. The crackers have a sharp zing and I can definitely taste onion and maybe even hint of parsley(the green specks). I’d prefer if there was a more pronounced cream flavour though. Taste: 7

I’m not too sure why the packaging keeps emphasizing the fact that you’re supposed to eat them:: “Surprisingly light (when you eat it)” and “Made from special recipe, this new cracker is COOKED AND TOASTED IN THE OVEN It’s very crispy, puffy and very light when you eat it.” By the way, the crackers were not “puffy” as claimed but they were light when I ate them. Being baked, not fried, meant that these are a healthier alternative to chips. Health: 8

I don't mind Jacob’s Crak’s but I'd much prefer Arnotts Shapes.